Why video is the best kind of content

People want enjoyable, original, creative content that adds value and entertains. The best way to do all of this is through video content. On top of that, video is the most favored form of content on social media. It outperforms all other content in terms of reach, share, and conversions.

If you’re a numbers person, here are some stats

Videos get 1200% more shares than text and images combined. (SmallBizTrends)

64% of consumers make a purchase after they watch a branded video on social media  (Tubular Insights)

92% of mobile video consumers share videos (RENDRFX)

A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers)

96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO. (Insivia)

Creating engaging video content

There are a lot of videos out there. How do you make yours stand out? Like we said about photography, video content should reinforce your brand’s messaging and show why you’re the right person or business to solve your ideal customers’ problems.

We know videos are a big investment and — despite the statistics that prove the ROI — we like to make sure our clients get the most out of it as possible. That’s why we plan shoots to overproduce content.

Let’s say your business wants a video detailing their process (like this one). During our shoot, we will get extra content and shoot the video in a way that can be cut down to create smaller videos for social media (like these). You get your in-depth process video, but also several small cut-downs and a library of quality video content that can be used throughout the year on social media, in emails to your client list, and on your website.