Journal

Top Web Designers in Grand Rapids, MI

Grand Rapids is a highly creative and innovative city. We are inspired everyday by our clients, neighbors, and fellow creatives. We also know that because of the abundance of talent…

hannahJune 26, 2020

Category: Culture Website

Is Your Website ADA Compliant?

** We are not attorneys, therefore all of the opinions stated in this article are based on our experience/knowledge as web designers/developers and should not be taken as legal counsel. …

hannahFebruary 6, 2020

Branding Marketing Strategy

Professional vs. Free Online Logo Makers

Much like construction, you can tell if a logo was created by a professional with time and care, or by someone who is not as skilled. We’ve all seen…

AmyAugust 13, 2019

Branding Marketing Strategy

Why small businesses need a strong brand.

Love at first sight. You had me at hello. You never get a second chance to make a first impression. People make snap decisions, now more than ever. There are…

hannahJuly 8, 2019

Category: Culture Design Marketing

NeoCon 2019

Last Monday, our team had the opportunity to travel to Chicago for NeoCon 2019. Located downtown in the Merchandise Mart, NeoCon has been held every summer since 1969. It's an…

hannahJune 17, 2019

Branding Category: Culture Design Marketing Northbound

Design Decoded

Finding the right marketing and design solutions when you’re a small or one-person team can be tough. Relying on the experts is a must, but what if you don’t understand…

hannahJune 4, 2019

Content Creation Marketing Promotion Strategy Uncategorized

Promotional Events Checklist

Have a trade show coming up? Do you have all the materials you need to knock it out of the park? We can help. From banners and booth layout to…

hannahMay 23, 2019

Category: Culture Northbound Process Strategy

What is a Project Manager?

A good team is made up of people who each have different skills. They work together in order to achieve more than they could individually. Our team at Northbound is…

AmyApril 25, 2019

Design Northbound Process Strategy

Getting exactly what you want from your marketing + design team

Are you ready to hire someone to help you with your small business marketing, a new design project, or a new website, but aren’t sure you’re ready to hand over…

hannahApril 10, 2019

Branding Content Creation Design Strategy

5 Signs It’s Time For A Rebrand

Wondering if it’s time to invest in a rebrand? It can be a tough call deciding whether it’s worth it to spend the time and money to update your brand.…

hannahApril 2, 2019

Content Creation Design Strategy

What is content marketing?

When we create marketing strategies and content for our clients, we start by asking these questions: “Who is your audience?” “What problems do they have?” and “How can you solve…

hannahFebruary 21, 2019

Branding Content Creation Design Process Strategy

What are Mood Boards?

If your Mission Statement is your compass for your business decisions, a mood board is our compass for aesthetic decisions. There is so much amazing content in the world…

hannahFebruary 13, 2019

Branding Content Creation Photography Strategy Videography

Why Video is the Best Kind of Content

People want enjoyable, original, creative content that adds value and entertains. The best way to do all of this is through video content. On top of that, video is the…

hannahFebruary 5, 2019

Branding Content Creation Photography

Why Custom Photography is Worth Your Investment

Have you ever been driving down the highway and seen a billboard with a smiling mother and child advertising a health supplement, and then driven a little further only to…

hannahFebruary 5, 2019

Category: Culture Design Northbound Process

Northbound Field Trip!

On Friday, the Northbound team took a field trip! We are always looking for ways to provide a better end product to our clients, whether that’s by working through new…

hannahJanuary 29, 2019

Category: Culture Northbound

2019 New Year’s Resolutions

2018 at Northbound was a year full of change and growth. We formed new relationships with wonderful clients and helped them add value to their businesses. We’ve added new people…

hannahJanuary 18, 2019

Content Creation Strategy Website

Budget-Friendly Website Design

Budget-Friendly Website Design A new year always seems to bring with it renewed energy and focus, especially for those of us with business goals that have gotten pushed off or…

hannahJanuary 18, 2019

Branding Content Creation Design Strategy

4 Reasons Successful People Still Carry Business Cards

Your grandparents have Instagram accounts and gave up cable for Netflix two years ago, so why would you need something as archaic as business cards? 1. They Make You Look…

hannahJanuary 18, 2019

Branding Design Process

Custom Brochure + Print Design

Northbound is happy to help you design and print any type of print piece you may need. Our process in designing and building these tools is simple. First, you choose your…

hannahJanuary 18, 2019

Category: Culture

Recycling Rules!

Our friends at Avalanche Creative and we noticed a problem. Recycling is really important and we all want to do our part in protecting our environment, including our local environment.…

hannahDecember 31, 2018

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