Place Property Management

Place Property Management wanted to differentiate itself from the start. Unlike other property management companies, Place puts relationships first. We helped them develop their brand, and then created some print sales collateral and a website.

Place Property Management

Place Property Management wanted to differentiate itself from the start. Unlike other property management companies, Place puts relationships first. We helped them develop their brand, and then created some print sales collateral and a website.

Place Property Management

Place Property Management wanted to differentiate itself from the start. Unlike other property management companies, Place puts relationships first. We helped them develop their brand, and then created some print sales collateral and a website.

Client

Place Property Management

Year

2018

Deliverables

Brand Development
Logo Design
Print Materials
Website Design

A Place to call home

Relatively new to the industry, Place needed help if they were to be successful. We took on the challenge, providing them with a fresh new logo and brand, as well as their sales sheets. In addition, we created them an on-brand website.

Brand

Logo Design

For the Place brand, we came up with three distinct concepts, all emphasizing Place’s focus on the people, and put them in front of their team. They went with a very modern, clean, simple option that we think works perfectly for them. The logo combines their initial letter with the location symbol in a concise and visually appealing mark. Their typeface, Absolute Pro is legible with just a hint of variance.

Branding

The Place brand is welcoming, friendly, and modern. It communicates Place’s mission to build better relationships between property owners and their residents. They hope to be the most human-centric property management company in the West Michigan area, while promising to grow their business based on quality, not quantity.

Color

In addition to updating the logo, we developed a color palette for Place that felt modern and appeals to their target market.

Tile

#6994ac

Daisy

#f7bf33

Kitchen

#ddf0e5

Linen

#f8f4e1

Loveseat

#c8cfe8

Marketing Materials

Website

View full site

Next Project