Hancock Building and Contracting had a very basic, outdated brand and no branding to speak of. They came to us in need of a brand identity and some guidance on how to effectively use it.
Hancock Building & Contracting
Hancock Building & Contracting has been in business for almost 20 years offering professional, high quality residential and commercial building services. They approached us to develop an identity that would display these qualities along with their heritage.
We began the branding and logo design process by researching their competition and studying what made Hancock different in their industry. Their diverse service offerings, as well as their attention to detail, set them apart. We focused on these unique selling points when we developed their brand. Our choices in typography and color reflect their values.
Hancock Building and Contracting’s new logo was needed to appeal to and communicate with both residential homeowners and large commercial construction companies seeking experienced contractors. We also had to create something that felt family-owned and operated, but also very high quality. Their new logo is elegant, approachable, and clear. It successfully describes their company and speaks to their diverse audiences.
The chosen color system works in unison with the other brand elements to show off Hancock Building & Contracting’s professional family owned business.
We chose Harriet Display as the primary font family because of its ability to effectively deliver a professional yet approachable feeling.
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