Client

Year

Deliverables

Located in Grand Rapids, Michigan — also known as Beer City USA — we were excited to work with a brand new microbrewery. With the highly saturated craft beer market and brewery scene, we knew that the logo we designed for Thornapple would need to be unique. We began the design process by researching and creating mood boards around the Thornapple River, thorn apple trees, apples, and various other natural elements. Through this process, we came across an artist in Utah who made one-of-a-kind prints. The prints were made by applying ink to a fallen log harvested out of the forest, and pressing the inked log onto paper to make a print. We contacted the artist to use one of his prints for the wood texture in the Thornapple logo. We then created the apple shape to be filled with the wood texture. The typeface Swistblnk Monthoers was chosen to give the logo an overall rugged and handcrafted look — embodying the natural ingredients used in their beers.