Steenland Insurance Agency

Steenland Insurance approached us wanting to create a logo for their new branch “Steenland Kaicos Insurance Agency.” We recommended that while we’re at it, an overall brand update would be a good idea.

Steenland Insurance Agency

Steenland Insurance approached us wanting to create a logo for their new branch “Steenland Kaicos Insurance Agency.” We recommended that while we’re at it, an overall brand update would be a good idea.

Steenland Insurance Agency

Steenland Insurance approached us wanting to create a logo for their new branch “Steenland Kaicos Insurance Agency.” We recommended that while we’re at it, an overall brand update would be a good idea.

Client

Steenland Insurance Agency

Year

2018

Deliverables

Brand Identity
Logo Design

Steenland Insurance Agency

Proudly serving West Michigan for over 80 years, Steenland Insurance is your one-stop shop for all of your insurance policy needs. They find the best deals for their customers that are tailored to their needs.

Brand

New Brand Identity

Steenland Insurance approached us wanting to create a logo for their new branch “Steenland Kaicos Insurance Agency.” We recommended that while we’re at it, an overall brand update would be a good idea.

Logo Mark

Their old logo was a strange combination of quasi-modern gradients and highly traditional typography. The typography was entirely appropriate to represent the accountability and years of experience that Steenland offers. We took what was great about their logo and built a new brand based on that. The new brand is still recognizable as Steenland and doesn’t alienate long-time clients, but rather welcomes in new clients by highlighting trustworthiness and seriousness.

Color

Steenland’s color palette was and is still traditional and elegant without being pretentious.

Crimson 

#d12026

Black

#000000

Typography

We used Steenland’s original logo font, Trajan, as the primary font family because of its ability to effectively deliver a professional yet approachable feeling.

Next Project