Video Production Services

It’s no secret that people prefer video content to reading or even photos—because it’s more entertaining and immersive. That’s exactly why video outperforms all other content on social media.

But because video content is so popular, everyone’s using it to stand out—your competitors included. So how can your videos be better than the rest?

It’s all about quality and intention.

Who is the video for and what do they want to see? Video content should both reinforce your brand’s messaging and show why you’re the right person to solve your customer’s problems.

What can you expect from Northbound?

When you choose to shoot a video with us, we’ll come up with a detailed, strategic game plan. What story do you want to tell? We’ll help you tell it with all of the right tools and resources.

We know videos are a big investment. That’s why we like to make sure our clients get as much out of it as possible, planning shoots to overproduce content. We put in the time and effort to ensure you get extra content and shoot in a way that allows you to repurpose your videos for social media, your website, and more.

What Type of Videography Are You Looking For?

Testimonials & Interview Videography

People trust people. That’s why testimonials and interviews go a long way to connect your potential customers to you and your company while also assuring them that your offer is a trustworthy one.

Product & Process Videography

Highlight your unique selling proposition with product and process videos. Tell your potential customers exactly what you have to offer and why only you can meet their unique needs.

Corporate Marketing Videography

Let your customers step into your shoes and experience your company firsthand. From the culture to the history and workspace, corporate marketing videos help people feel like they know you and can trust you.

Event & Trade Show Videography

Make the most of your trade shows and events by capturing their value. These videos are an interesting and compelling way to entice new attendees and encourage your current team members.

Aerial & Drone Videography

Working on an expansive project? Get a bird’s eye view. With the right tools, we’ll make sure you get the perfect overview of your space or project.

Tutorials & Demo Videography

Informational videos set you apart as a resource. Teach someone how to use your product or how to execute a service on their own—your customers will thank you for it!

Videography for Social Media

Video content is king when it comes to social media—and your competitors are using it to their advantage. So how can you get your business to stand out from the rest? The answer is simple: invest in your own high-quality, short-form videos.

See Our Video Production Portfolio

A+ Lighting Solutions

Jenison, MI

Buskirk Lumber

Freeport, MI

Inisfree Estate

Pullman, MI

Lakeshore Customs

Holland, MI & Traverse City, MI

Premier Granite & Stone

Grandville, MI & Mishawaka, IN

Superior Groundcover

Michigan, Indiana, Ohio & Georgia

Tanglewood Winery

Holland, MI

Wonderland Tire

Midwest & Southeast U.S.

What Will High-Quality Videography Do for You?

With professional videography, your business can:

Because our team cares about you and your business, we want to make sure your videos are an extension of everything you care about.

It’s important to us that your customers know exactly who you are and what you represent from just one look.

How do I get started?

Here’s what it looks like to work with us:

1. Reach out to us.

Let us know what your videography needs are and we can recommend a plan of action to help you meet your goals. Meet the team, get references, and ask about our services—free of charge.

2. Get A Comprehensive Videography Proposal.

Whether you have a video concept and budget in mind—or you don’t, we are available as a resource. Feel free to ask as many questions as you need to. Your feedback helps us always improve on how to best work with your business and others like yours.

3. Accept Proposal.

Please sign and return the proposal and we’ll get started at our first availability.

4. We get to know your offer.

As a team, we collaborate to understand you, your target market, your offer, and the best course of action for deliverables.

5. Decide on direction together.

Along the way, we make sure our approach to your brand has your approval.

6. Project Execution.

Once you’re happy with our agreed-upon plan of action, we set a time and place and meet you there. This includes prepping all of our necessary tools (camera, lights, props, etc.), setting up the space, organizing aesthetic touch-ups (clothing, make-up, etc.), providing a script if needed, and shooting B-roll footage.

7. Post-Production & Finalization.

Once we have all the content we need and more, we enter into post-production. After the editing is complete, we provide you with all of the video assets and make sure you love it. Any edits or changes you request will be made promptly.

8. Building a Long-Lasting Relationship.

When you work with us, we are always available as a long-term resource for your business. Don’t hesitate to reach out to us with questions, opportunities for future videos, or content ideas.