Social Media Management

The truth is, it’s not enough to have a social media presence and post occasionally. With algorithms, trends, and platforms constantly changing, it takes a lot more time, effort, and knowledge to run a successful social media marketing strategy. For this reason, it can be extremely helpful to have a social media team to manage your accounts.

What can you expect from Northbound?

With our social media management services, we:

Social Media Content Creation

It’s no secret that video content has become the king of social media—and your competitors are using it to their advantage. So how can you get your business to stand out from the rest? The answer is simple: invest in your own high-quality videos.

In an industry where quality makes all the difference to your customers, give them an outstanding visual experience.

Low-quality photos will ruin your social media marketing campaign and here’s why: The quality of your photos is directly linked to your reputation, value, and engagement. Social media lends itself to snap judgments and short attention spans, so what grabs your customer’s attention?

Investing in unique, high-quality photos is the first step to building credibility and trust with your customers.

Would you make a serious purchase from a business that had chaotic or sloppy digital advertising? Probably not. Investing in professional graphic design sends a message that you are a business to be taken seriously. 

When used effectively, graphic design can boost your company’s credibility and trustworthiness on social media, giving you greater power to inform, educate, or persuade your audience.

Copywriting

Not only do we master the voice of your company, but get to know the lingo of your customer. Because when it comes to strategic social media marketing, it’s not just about what you want to say, but rather what your customer needs to hear.

So what does your customer want to hear from you? Leave that to us! Staying on top of trends and putting ourselves into your customer’s shoes is what we do best.

Paid Social Media Ads

Compound your visibility and convert social media users into paying customers. While organic social media posts can help you build relationships with your customers and get them familiar with you, paid social media ads are a great way to reach a specific focused audience and drive immediate sales.

What Will Investing in Social Media Do for You?

Through social media, your business can:

Because our team cares about you and your business, we want to make sure your social media platforms are an extension of everything you care about.

It’s important to us that your customers know exactly who you are and what you represent from just one look at your social media.

How do I get started?

Here’s what it looks like to work with us:

1. Reach out to us.

Let us know what your needs are, or if we can recommend a plan of action to help you meet your social media goals. Meet the team, get references, and ask about our services—free of charge.

2. Get A Comprehensive Social Media Proposal.

Whether you have an established brand message and visuals to go with it—or you don’t, we are available as a resource for all things social media. Feel free to ask as many questions as you need to. Your feedback helps us always improve on how to best work with your business and others like yours.

3. Accept Proposal.

Please sign and return the proposal and we’ll get started at our first availability.

4. We get to know your offer.

As a team, we collaborate to understand you, your target market, your offer, and the best course of action for deliverables.

5. Decide on direction together.

Along the way, we make sure our approach to your brand has your approval.

6. Project Kickoff.

Once you’re happy with our agreed-upon plan of action, we kick off your social media strategy each month on a retainer basis. This includes content creation, scheduling posts, and a review before anything posts. If your proposal includes custom photography and videography services provided by our team, we work with you to deliver both in time for the kickoff.

7. Finalization & Publishing.

With visual and written content in place, we publish your posts throughout the month, monitor social interactions, upload stories, and provide you detailed reporting.

8. Building a Long-Lasting Relationship.

When you work with us, we are always available as a long-term resource for your business. Don’t hesitate to reach out to us with questions about your social media, opportunities for future growth, or content creation ideas.