Marketing Services
If your brand is your reputation, marketing is conversation—and buying is an act of trust.
Effective marketing is about earning that trust first of all. That’s why it’s important to start with who your target customers are and a strategy to make sure you’re using the right marketing channels to speak to the right people.
Marketing includes traditional channels, like billboards, flyers, and mailers, but has transformed with time to be extremely precise in the form of digital marketing.
Traditional Marketing
Traditional marketing methods have been effective for hundreds of years to get your business in front of people and help them remember your name for the times they’ll need your services.
While traditional marketing gets thousands and maybe millions of eyes on your business, the #1 way these types of marketing are effective is to build brand awareness (not always direct sales).
- Billboards
- Flyers & Mailers
- Radio, TV & Magazine Advertisements
Digital Marketing
Digital marketing allows you to get much more precise—
knowing what your customers want and delivering that exact product to them in the form of paid/organic search, emails, and digital campaigns.
With more modern marketing methods, you can identify the exact customers that need your product and show your offer to them—and track your ROI down to the dollar.
Email Marketing
Already built up a customer base or following? Email marketing is an easy way to get your offers in front of those who already are familiar with you. Plus, emails can be automated to make sure you never miss a beat.
Search Engine Marketing
Search Engine Marketing includes Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC), like Google Ads. SEM is super effective because it targets people who are actively searching for specific products, services, or information. Since they’re highly engaged, the likelihood of conversion is very high. When someone searches for a service you offer, they’re already interested in what you can give them—making SEM a powerful tool for capturing motivated buyers.
Inbound Marketing/Content Marketing
Creating content for inbound marketing has as its goal to turn strangers into your brand’s loyal followers and promoters. Focusing on inbound marketing can include writing blogs, filming videos, publishing website content, emailing regular newsletters, and more.
Social Media Marketing
If you’re serious about social media, it’s not always enough to have a social media presence and post occasionally. With a constantly changing algorithm, platform updates, and new trends, it takes a lot more time, effort and knowledge to run a successful social media marketing strategy.
Our social media marketing services involve creating and distributing valuable and engaging content across several channels including platforms like Facebook, Instagram, X, LinkedIn, and more—in the form of organic posts and paid ads.
Direct Marketing
Direct marketing, like mailers or flyers, have a certain tangible aspect that digital advertisements lack. Your future customer’s mailbox is probably less cluttered than their email inbox, so direct mail can put your business in their hands in a much more personal and memorable way.
Event Marketing
Nothing beats a good old face-to-face conversation with your potential customer—and something for them to take with them afterwards is the icing on the cake. Bold banners, displays, and promotional materials are great to catch attention (and keep it) at your trade shows and other events.
See something you like (or that your customers will)?
A nice visual goes a long way, but marketing is more than a pretty presentation. You need an effective offer carefully crafted to position your product or service as the solution to a specific customer problem. At Northbound, great design and one-of-a-kind messaging work together to make magic happen.