Logo Design & Branding Services

If all your logo is is a pretty symbol, it’s not going to do you much good.

Think about it: you’ve researched companies that made you say, I probably can’t afford this one. Or, you’ve seen a flyer that made you think, They look like they’d scam me. If your brand identity isn’t sending the right message, you’ll get the wrong types of leads as a result.

From just a glance, your customers unconsciously form expectations about you: your price point, your trustworthiness, your product quality. Executed properly, these are all the elements of a successful brand that uses its whole visual identity to attract a very specific type of customer.

Who knew your logo had so much to say?

Successful brands start with a logo, but they don’t stop there. This is why you’ll rarely see us design just a logo and leave you without the other important parts of a brand.

Your “brand” includes:

Logo & Logo Variations
Typography & Color
Messaging
Imagery & Graphics
Social Media & Website Presence
Marketing Materials

All these elements work together to paint the right picture of your business—to the right customer.

Rebranding Services

A rebrand, or redesign of your business’s look and feel, is a chance to carefully consider your brand and how you want it to be perceived moving forward.

Your business evolves, changes its services, and maybe even enters a completely new market. Refreshing your logo, website, and visuals is extremely effective in reflecting these business initiatives.

What’s a great logo with poor messaging? What’s a great new offer with poor visual support? What’s a growing business without an online presence?

To help you have the whole package, we provide businesses with no shortage of brand-related services including:

See our rebrand for Wonderland Tire, a family-owned, multi-location tire business in the Midwest.

What does a branding package include?

At Northbound, we customize our branding packages to you and your needs. While icons or illustrations may be useful for one brand, they may not be for another. We tailor our company branding services to you, your industry, and your goals.

How can a brand consultation help?

A brand consultation can help you decide where best to invest your time and money when it comes to updating your brand. We’ll do in-depth research into your current metrics, your industry, target market, and competitors to determine where your brand may be falling short. Next, we identify together which changes need to be made, and what will be most beneficial.

Without a consultation, you may be unknowingly investing your money in the wrong thing. Not only that, but a logo without a supporting brand is just a symbol. Don’t waste your money. The real value of your brand lies within the overall strategy—which can be defined through a brand consultation.

How do I get started?

Here’s what it looks like to work with us:

1. Reach out to us.

Let us know what your needs are, or if we can recommend branding services for your unique situation. Meet the team, get references, see some of our work, and ask about our services—free of charge.

2. Get A Comprehensive Branding Proposal.

Whether you have an established brand already or you don’t, we are available as a resource for all aspects relating to your business. We’ll get you pricing on the services you need from us and set the expectation of what you can expect from us. Feel free to ask as many questions as you need to. Your feedback helps us always improve on how to best work with your business and others like yours.

3. Accept Proposal.

Please sign and return the proposal and we’ll get started at our first availability.

4. We really get to know your brand.

As a team, we collaborate to understand you, your target market, your offer, and the best course of action for deliverables.

5. Decide on direction together.

Along the way we make sure our approach to your brand has your approval.

6. Project finalization.

We provide you with all the brand assets, files, and everything necessary for you to take full advantage of your new branding.

7. Building a Long-Lasting Relationship.

If you’re in need of something else we can create for you down the road, don’t hesitate to ask. When you work with us, we are always available as a long-term resource to your business.