Branding & Marketing Consultation Services

I’ve tried just about everything and it’s not working. Northbound, can you help me?

Design and marketing is our every day—so we’re passionate about what really makes them tick.

This means breaking down every piece of collateral and every campaign into its most basic elements so you decide the best places to invest your time and money.

Your Brand

Your brand is the identity and reputation of your business.

It’s how you are perceived by people and encompasses your values, vision, and unique selling proposition (USP). A strong brand differentiates you from your competitors, builds customer loyalty, and establishes credibility in the market.

We’ll help you understand what really makes your brand unique in the marketplace and how it adds real value to your customers. Don’t think product or service features: think their deeper benefit to the customer. (Apple isn’t just selling smartphones after all; it’s selling an experience and status.)

59% of consumers prefer to buy new products from brands familiar to them.*

Your Audience

Your audience is the specific group of consumers you are targeting with your marketing efforts.

Your audience is defined by demographics, that’s true. But what matters more is the way they think, what they gravitate towards, and what turns them away from an offer.

Marketing with Northbound Studio means customer-first, customer-supreme marketing. A more than skin-deep understanding of your audience makes sure your marketing efforts aren’t just a “spray and pray,” but that they’re targeted, driven by data, and most likely to see customer conversion. It means we’re in the trenches understanding real people’s needs, pain points, and decision-making process.

Personalized marketing can deliver 5-8x the ROI on marketing spend and lift sales by 10%+.*

Your Message

Your message is the offer you communicate to your audience.

It includes the information about your business, products, or services and the value they provide in a way that strikes a chord with your audience.

Without eliciting any type of emotional response or action, your marketing is just noise. Without both clarity and appeal, it’s useless. Your message should also be clear, concise, and focused on your unique value proposition.

The average human attention span is now only 8 seconds.*

Your Medium

The media you use are the channels through which you communicate your message to your audience, such as social media, video, your website, or traditional marketing.

Choosing the right medium means that your message reaches the right people effectively and in a format they prefer.

We’ll help you test and optimize your channels. Different audiences may respond better to different mediums. We’ll follow the data to determine which channels are most effective and worthwhile for you to be using.

54% of consumers want to see more video content from brands they support.*

Get on the right track with Northbound.

Every inadequacy in your marketing efforts can be traced back to a problem with one or more of these fundamental elements. Sometimes they’re glaring overlooks, sometimes they’re more subtle.

We don’t gatekeep what we’ve learned from helping tons of different businesses build their brands over the past 9 years. Your success is our success and we’ll help you see it through.