Tanglewood Winery

A Holland, Michigan Winery.

Client: Tanglewood Winery
Date: December 30, 2016
Services: Branding, Website, Graphic Design, Photography

01. Visual Design and Winery Branding

Tanglewood Winery sits on a 3rd generation West Michigan blueberry field, just a stone’s throw from Lake Michigan. Their logo reflects the what the farm resembles in the off season, when it’s time to sit back and enjoy the fruits.

If only you could taste the wine from your screen. Alas, that’s not possible yet. Photography combined with modern design highlight Tanglewood’s online presence, labels and social media channels.

The look of a blueberry field in the winter – tangled thorns, knots, and exposed branches. This Holland, Michigan winery is a working blueberry field, producing the fine fruits that make up some of Tanglewood’s wine. As you drive down the tree-lined road in route to Tanglewood, the logo starts to make sense.

02. Labels

Thorns and silk. Polar opposites, similar to the West Michigan region that Tanglewood Winery calls home. During the summer when the blueberry farm is in full bloom, you’d be hard pressed to feel anything other than ‘smooth’ as you walk the farm. Then winter hits, and it cuts through your very soul.

03. Website Experience

The unique story of a winery is one that should be told. It’s often the story that draws people in – the history, region and the people that make the winery special. Tanglewood’s website tells their story, all packed into a responsive, user-friendly format.


04. Point of Purchase Display

Luckily for their fans, Tanglewood Wines are now sold in select Spartan Nash Stores across West Michigan!

We designed a Point of Purchase Display using a custom die. This display is a plastic sleeve that fits around the wine cases. When the case inside sells out, another case can be placed into the sleeve.

The branding conveys the high quality of the product and is eye-catching among its competition. Tanglewood’s unique qualities are all clear: Local, Michigan-Made, Fruit Wine, and Farm to Table.