Wonderland Tire

Working with Wonderland Tire, we’ve had the pleasure of helping define their brand identity, overseeing photography, designing several advertising campaigns, and art directing several events that Wonderland has attended.

Wonderland Tire

Working with Wonderland Tire, we’ve had the pleasure of helping define their brand identity, overseeing photography, designing several advertising campaigns, and art directing several events that Wonderland has attended.

Wonderland Tire

Working with Wonderland Tire, we’ve had the pleasure of helping define their brand identity, overseeing photography, designing several advertising campaigns, and art directing several events that Wonderland has attended.

Client

Wonderland Tire

Year

2017

Deliverables

Brand Consulting
Logo Redesign
Print Materials
Event Art Direction

Above & Beyond Your Average Tire Center

As of 2015, Wonderland Tire had done little to no marketing. They began to realize that in order to compete in the market, they were going to need to step-up their marketing game. We started our work with them by updating their logo and developing a solid and consistent brand. This was important as a backbone for the development of all materials moving forward. We supply all of Wonderland Tire’s visual needs, from direct promotion mailers to in-depth printed sales materials. In this way, we make sure that they have materials and visuals that effectively communicate to their customers. The largest challenge that we face is how to have a consistent brand across both commercial and retail while appealing to, most of the time, very different audiences.

Brand

New Brand Identity

Being a staple in communities throughout Michigan, Illinois, and Indiana Wonderland Tire had already built a strong foundation of trust. When they approached us to develop an identity for them, we took that solid foundation and made their brand into what it is today. A brand built on family, values, and trust.

Logo Mark

We developed a new mark that showcased Wonderland’s professionalism while nodding to their storied heritage.

Color

Wonderland’s color palette was chosen to portray consistency along with core values; Family. Value. Trust.

Evergreen

#083704

Gold

#c5a719

Overcast

#e0ebe8

Typography

The typefaces chosen for Wonderland are bold and classic, just like the Wonderland brand.

Print Materials

Website

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