The roots of Tanglewood Winery go back three generations to the 1960s when the blueberry farm that Tanglewood sits on first began growing berries in Holland, Michigan. Positioned between the Tulip Time festival grounds and Holland beach, Tanglewood Winery is a producer of premium fruit, port, and dessert wines. Every batch is made with 100% locally grown and sourced fruit. No fillers, no artificial flavors, just the true taste of Michigan.
Tanglewood Winery
Tanglewood Winery
The roots of Tanglewood Winery go back three generations to the 1960s when the blueberry farm that Tanglewood sits on first began growing berries in Holland, Michigan. Positioned between the Tulip Time festival grounds and Holland beach, Tanglewood Winery is a producer of premium fruit, port, and dessert wines. Every batch is made with 100% locally grown and sourced fruit. No fillers, no artificial flavors, just the true taste of Michigan.
Tanglewood Winery
The roots of Tanglewood Winery go back three generations to the 1960s when the blueberry farm that Tanglewood sits on first began growing berries in Holland, Michigan. Positioned between the Tulip Time festival grounds and Holland beach, Tanglewood Winery is a producer of premium fruit, port, and dessert wines. Every batch is made with 100% locally grown and sourced fruit. No fillers, no artificial flavors, just the true taste of Michigan.
Client
Tanglewood Winery
Year
2015—2019
Deliverables
Brand Development and Management
Logo Redesign
Print Materials
Point of Purchase Display
Label Design
Social Media
Website Design
More fruit makes better wine.
We started working with Tanglewood Winery as soon as they decided to make wine. They came to us with a great product and an idea for a name — that was it. The first step in working with them was to develop a brand identity and logo. The winemaker, Trevor, had a rough vision for his logo and brand so we took his vision and made it a reality. Following the design process for the logo and brand we had to begin the process of designing labels for Tanglewood’s mainstay wines: Blue Silk, Blue Blood, Frontenac, and Traminette. Trevor also requested a variety of print materials for trade shows and tasting events. We had the privilege of designing sell sheets and flyers to promote the Tanglewood products. Throughout our design process, we focused on a specific message: Tanglewood is classy fruit wine.
Brand
The Logo
Inspired by the tree-lined road leading to Tanglewood Winery, the logo looks like a blueberry field in the winter – tangled thorns, knots, and exposed branches. It reflects the what the farm resembles in the off season, when it’s time to sit back and enjoy the fruits.
Branding
As with any business to consumer product, it is of the utmost importance that the product and the brand is unique, relatable, and stands out from the competition. Tanglewood Winery has a mission of making the best fruit wines on the market. Additionally, they are aiming to break the stereotype of fruit wine as a “cheap lack-luster product” and make it a full bodied, classy farm-to-table experience. The brand, needed to convey that message. By combining rough and natural textures with classic typography and photography, we are able to communicate that brand story to Tanglewood’s target market.
Marketing Materials
Social Media Management
In an effort to maintain brand consistency across all channels, we were happy to set-up and manage their social media accounts. On Facebook and Instagram, we share blog posts, events, and release information.
