The first order of business: a luxe brand experience package, including logo variations, iconography, and a brand standards booklet to allow them to carry their new identity across uniforms, print materials, signage, and many other channels. The new website, following these brand guidelines, was then built as a tool for new clients to request services and for prospects to learn more about the business. Starting small with a simple landing page, the website grew with the company and became a lead generator for a wide variety of custom projects. Even today, its first impression of luxury continues to spark conversations from new visitors.