We’ve developed a CorrLoc brand identity that communicates their cutting edge nature and allows them to stand out against other packaging solutions. This is done with a forward-thinking brand, refined website, and sustainable print materials.
CorrLoc
CorrLoc
We’ve developed a CorrLoc brand identity that communicates their cutting edge nature and allows them to stand out against other packaging solutions. This is done with a forward-thinking brand, refined website, and sustainable print materials.
CorrLoc
We’ve developed a CorrLoc brand identity that communicates their cutting edge nature and allows them to stand out against other packaging solutions. This is done with a forward-thinking brand, refined website, and sustainable print materials.
Client
CorrLoc
Year
2018
Deliverables
Brand Identity
Logo Redesign
Web Design
Print Materials
Copywriting
CUSTOM ENGINEERED TO MEET YOUR NEEDS
CorrLoc is growing rapidly in the packaging industry and needed to showcase themselves as a key player with cutting edge technology. Their original DIY logo and branding was in dire need of refinement and needed to be able to stand out amongst the competition. CorrLoc also needed an on-brand and professional website, along with various other marketing materials to grow their presence in the packaging industry and position themselves as an elite player.
Brand
Original Brand Identity
The original CorrLoc logo and brand identity were not able to communicate the cutting edge technology that CorrLoc brought to the packaging industry. CorrLoc needed an identity that showcased how advanced their product was and materials to support it.
New Brand Identity
CorrLoc’s patented design has become the premier choice for corrugated pallets, and their brand needed to communicate that. With the use of a clean, technology inspired brand we were able to communicate CorrLoc’s environmental and cost-effective approach to alternative packaging products.
Logo Mark
We developed a new mark that better represented the sophistication, ingenuity, and expertise of CorrLoc.
Color
The color palette chosen for CorrLoc is one that evokes calm sustainability. The CorrLoc product is expertly engineered and truly different than the rest of the packaging industry. The color palette will help them stand among the crowd.
camp
#006b42
mint
#48ae80
charcoal
#414042
Typography
We defined a stronger brand with a sans serif typeface that offers a functional look with classic elegance that is distinctive enough to really let the brand stand out.