Christmas Lite Show

Located in Grand Rapids, Michigan

Client: Christmas Lite Show
Date: November 1, 2017
Services: Branding, Website, Brochure

01. Project Scale

Christmas Lite Show is a holiday tradition for so many West Michigan families. Containing almost two million lights, three tunnels, and over 50 animated displays, Christmas Lite Show has been gathering its guests organically in its 20 year lifespan. Yet, this special anniversary year gave them a chance to grow, starting with a rebranding. They were after a kid-friendly, modern, whimsical look and we had so much fun creating it for them! We carried their fresh branding over into a new e-commerce website, email campaigns, ticket design, and other print media.

02. Desktop Experience

The fully-responsive website is modern and minimal. Easy to navigate,
guests can quickly find the tickets they’re looking to purchase, sign up
for a train ride, and view when the event is open.

To learn more about the digital marketing work done for Christmas Lite Show in partnership with Avalanche Creative, visit here.

03. Rebranding

This rebranding was great fun. This time of year, Christmas is everywhere, which poses a unique challenge in creating something unique. We looked for inspiration in children’s books, hand typography, and of course, all things Christmas to create a paper-cut style, hand-drawn logo that works for all different applications.

04. Tickets

We carried the new branding over to the ticket design. The tickets are fun, eye-catching, and kid-friendly.

04. Print Brochure

The brochure is an all-you-need-to-know look into Christmas Lite Show and all the fun events and traditions it hosts. The illustrations show the fun, nostalgia and whimsy that Christmas Lite Show inspires, communicating to both children and adults.