Christmas Lite Show is a holiday tradition for so many West Michigan families. Containing almost two million lights, three tunnels, and over 50 animated displays, Christmas Lite Show had been gathering its guests organically for 20 years. Yet, this special anniversary year gave them a chance to grow, starting with a rebranding.
Christmas Lite Show
Christmas Lite Show
Christmas Lite Show is a holiday tradition for so many West Michigan families. Containing almost two million lights, three tunnels, and over 50 animated displays, Christmas Lite Show had been gathering its guests organically for 20 years. Yet, this special anniversary year gave them a chance to grow, starting with a rebranding.
Christmas Lite Show
Christmas Lite Show is a holiday tradition for so many West Michigan families. Containing almost two million lights, three tunnels, and over 50 animated displays, Christmas Lite Show had been gathering its guests organically for 20 years. Yet, this special anniversary year gave them a chance to grow, starting with a rebranding.
Client
Christmas Lite Show
Year
2017—2019
Deliverables
Brand Development
Logo Redesign
Illustration
Print Materials
Social Media
Website Design
Digital Marketing
“It’s all about the kids, everything we do”
We began working with the Christmas Lite Show for their 20th anniversary. This special anniversary gave them a key opportunity to grow, starting with a re-branding. Christmas Lite Show wanted to achieve a kid-friendly, modern, whimsical look and we had so much fun creating it for them! Our team carried over their fresh new branding into a new e-commerce website, email campaigns, ticket design and other print media. Inspiration was found in children’s books, hand typography, and of course, all things Christmas to create a paper-cut style, hand-drawn logo that works for a variety of applications.
Brand
Original Logo
Christmas Lite Show had worked with several designers and studios trying to create the perfect logo. Their old logo was not communicating to their target audience, young families and kids! It was outdated and not representative of the kid-focused experience.
New Logo
We looked for inspiration in children’s books, hand typography, and of course, all things Christmas to create a paper-cut style, hand-drawn logo that works for all different applications. We also created a ribbon-style graphic with the slogan “Making Lifetime Memories” that can be added to the logo or used separately.
Social Media Management
In 2018, we took over Christmas Lite Show’s social media management. They had a pretty good presence on Facebook with 4.5k followers. In the span of 6 months, we increased that following by nearly 22%, increased their overall impressions by 5,431%, and increased their engagements by 11,756%. We accomplished all of this by creating a solid strategy and on-brand content. This lead 4,782 visitors to the website and generated over $2,000 in revenue conversions.
Photography and Videography
Our first photo/video shoot for Christmas Lite Show happened prior to their opening at their brand new Red Nose Run 5K and Winter Wonder Walk events. We captured a library of assets to advertise the 2019 events, and made a video that captured the magic of Christmas so well, it made the clients tear up. On a very cold, very snowy evening in early January, we headed to the closed-for-the-season Christmas Lite Show for another photo/video shoot. Our goal was to create a library of assets to use in our marketing for next season including several specific story videos, as well as short clips for social media. We coordinated talent, storyboarded, and art directed the shoot and were very happy with the results.
