What kind of job do you do when you want to do everything and everything interests you? The kind of job that lets you help start, grow, and solve problems for all kinds of businesses. Lance’s passion and vision are rarely matched or tamed, which is why he excels at creating innovative websites and marketing tools that work for his clients.

Before he found his perfect fit as owner of Avalanche Creative, he launched and failed at internet startups, then launched and sold internet startups. The experience he gained from his own experiments has inspired him to help business owners solve their everyday problems and make their day-to-day lives easier so that they can focus on what they’re passionate about. His eclectic interests make him a great partner for us and our clients across various industries. Lance’s solution-oriented web development process has added immense value to the websites we’ve designed.

When he’s not coming up with the next big thing, he’s travelling the world with his equally adventurous wife, Rayanne, working his way through Grand Rapids one menu at a time, or catching turtles.