Design Decoded
Finding the right marketing and design solutions when you’re a small or one-person team can be tough. Relying on the experts is a must, but what if you don’t understand what the experts are recommending? Like any other industry, there is an extensive vernacular designers use to talk about their work and their recommendations. We’re […]
Getting Exactly What You Want From Your Marketing + Design Team
Are you ready to hire someone to help you with your small business marketing, a new design project, or a new website, but aren’t sure you’re ready to hand over the reins to someone new? We get it. Your small business is your baby. You’ve poured countless hours into it to get it to where it […]
5 Signs It’s Time For A Rebrand
Wondering if it’s time to invest in a rebrand? It can be a tough call deciding whether it’s worth it to spend the time and money to update your brand. When you’re in this position, first remember to ask yourself, “what is my company mission?” Is your current brand reflective of that mission? What are […]
What Is Content Marketing?
When we create marketing strategies and content for our clients, we start by asking these questions: “Who is your audience?” “What problems do they have?” and “How can you solve those problems?” This is the essential basis of content marketing. Content marketing is simply the act of adding as much value to your ideal customers’ […]
What Are Mood Boards?
If your Mission Statement is your compass for your business decisions, a mood board is our compass for aesthetic decisions. There is so much amazing content in the world today. From Instagram to Pinterest to design journals, our resources for inspiration are unending. So shouldn’t it be easier than ever to decide on an aesthetic direction […]
Custom Brochure + Print Design
Northbound is happy to help you design and print any type of print piece you may need. Our process in designing and building these tools is simple. First, you choose your preferred layout (we’re happy to make recommendations. Certain layouts work better for different uses, and we want to make sure that you’re getting the right […]
4 Reasons Successful People Still Carry Business Cards
Your grandparents have Instagram accounts and gave up cable for Netflix two years ago, so why would you need something as archaic as business cards? 1. They Make You Look Professional Business cards aren’t just for showing off your super cool logo, they’re pretty much still a prerequisite to presenting yourself as the professional that […]